A constantly developing hoarding for the V&A that aims to present the essence of the gallery. The imagery showcased the wide variety of work on offer and over the period of the redevelopment to Exhibition Road the hoarding provided new information and visuals each month to help engage the public and regular passing commuters.

The images worked in harmony with the ribbon creating a free flowing graphic that directly related to the V&A’s approach to their coherent exhibition spaces. It was key that through the hoarding design we educated the community and provided new information on future events and exhibitions.


Project: The Ribbon of the V&A
Category: Graphic Design
Year: 2014
Awards: D&AD Yellow Pencil
Collaborators: Laura Norman

hello@christopheralgar.com
London, 2019