Founded in Turin in 1857 by Luigi Leone, Pastiglie Leone is one of the most iconic Italian family manufacturers. This idiosyncratic brand and its unique candies—pastilles, jellies, gummy sweets, liquorice and fine chocolates—have been part of the fabric of life for every Italian growing up, sparking ‘magical moments’ within each box. A sweet world of exploration, Leone seeks to inspire all the senses with indulgence and magical joy.
But as love for the brand spread around the world, lack of brand awareness and visual inconsistencies were becoming a hindrance for the brand and its growth.
The brand needed to change, without changing a thing.
We partnered with Leone to create a brand to visually unify its diverse portfolio, while preserving the authentic artisanal heritage of a loved iconic brand, to ensure its legacy for generations to come.
But as love for the brand spread around the world, lack of brand awareness and visual inconsistencies were becoming a hindrance for the brand and its growth.
The brand needed to change, without changing a thing.
We partnered with Leone to create a brand to visually unify its diverse portfolio, while preserving the authentic artisanal heritage of a loved iconic brand, to ensure its legacy for generations to come.
Project: Pastiglie Leone
Category: Identity & Packaging
Design Bridge Team:
James Green
Michael Stride
Laura Eyles
Alessandro Foschini
Rodrigo Ortega
Benedetto Infantino
Gan Lin
Nina Marie Girod
Nick Goveia
Collaboration: Nicolò Giacomin, Marta Cavallin, Alessandra Pagialonga
Year: 2024
Category: Identity & Packaging
Design Bridge Team:
James Green
Michael Stride
Laura Eyles
Alessandro Foschini
Rodrigo Ortega
Benedetto Infantino
Gan Lin
Nina Marie Girod
Nick Goveia
Collaboration: Nicolò Giacomin, Marta Cavallin, Alessandra Pagialonga
Year: 2024
