Flack White is a new coffee brand created by Elliott Flack at the heart of Norfolk. The identity is born from the founders heritage celebrating his native name ‘Tarkan’. Originating from ancient Khazar Kings the term tarkan referred to the highest ranking military horseman of Turkey, celebrating this colourful history, a new king of coffee was born. Collaborating with renowned tattoo artist Chris Newport we created our very own travelling coffee barista, drawing inspiration from traditional Khazar paintings and tapestries of the 14th century.

Project: Flack White Coffee
Category: Identity
Year: 2020
Client: Elliott Flack
Collaborators: Chris Newport (Tattoo Artist)
hello@christopheralgar.com
London, 2020